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Build Your Own Billion Dollar Box® Collection Bring your beauty on-the-go

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“Flawless eyebrows everytime. The concealer and concealer brush are a wonderful. The tinted brow gel is perfect for a quick look when you don't have time to do a full face of makeup. Must have bundle!!”

— Lauren

Verified customer

“I bought this for my 10 year old daughter so we could make a "How To Video". Unexpectedly I learned a thing or two about eyebrows while making memories with my daughter. Thank you "bdb"!!!!”

— Doug R.

Verified customer

“This is a prefect brow pencil, it was super easy to use and my brows looked amazing! The colour matched my brows perfectly.”

— Em T.

Verified customer
4.7
Rated 4.7 out of 5 stars
72,950 Reviews
$32.00 Regular price $68.00

Leaping Bunny Certified Cruelty

BeVeg Vegan 
Certified

Talcum-Free

Problem?: Sparse brows need fullness and definition.
BDB's Solution: Ultrafine tip fills brows while mimicking the look of natural brow hairs.

WHAT YOU’LL LOVE ABOUT IT

No harsh lines, no drawn-on look. More defined brows that still look natural.

Four tools, four steps, done. Shape, lift, blend, set, no tutorial required.

Made for Beginners

Long-lasting, waterproof, smudge-proof

Description

Find your new favorite from our Best Sellers Kit! This beginner-friendly brow kit includes four essentials to help you Create, Color & Control your brows.

With the Universal Brow Pencil, Brow Gel, Brow Duo Pencil, and Smudge Brush, it’s easy to achieve beautiful brows from start to finish.

This kit includes: Universal Brow Pencil, Brow Duo Pencil, Smudge Brush, Brow Gel

How To Use

Universal Brow Pencil


  1. To shape & fill brows, use small, brush-like strokes following brows' start, arch, and end.
  2. Blend with the spoolie brush for a natural finish.

Brow Duo Pencil & Smudge Brush


  1. Use the Highlighter end under the eyebrow for an instant brow lift.
  2. Use the Concealer end above the eyebrow to create definition.
  3. Blend product into skin using the Smudge Brush.

Brow Gel


  1. Brush gel through brows using the spoolie applicator wand.
  2. For more volume, use upward brush strokes to lift brow hairs & add fullness.
Product Ingredients

Universal Brow Pencil:
Polyethylene, Dipentaerythrityl Hexa C5-9 Acid Esters, Synthetic Japan Wax, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Bismuth Oxychloride, Ethylhexyl Palmitate, Olea Europea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Bis-Diglyceryl Polyacyladipiate-2, Copernica Cerifera (Carnauba) Wax, Macadamia Ternifolia Seed Oil, Tocopheryl Acetate, Aluminum Hydroxide, Triethoxycaprylylsilane, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499).


Brow Duo Pencil: Concealer & Highlighter:
Hydrogenated Palm Kernel Oil, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Isopropyl Myristate, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea Butter), Polyethylene, Ricinus Communis (Castor) Seed Oil, Synthetic Fluorphlogopite, Tocopheryl Acetate, Phenoxyethanol, Iron Oxides (CI 77891, CI 77492, CI 77491).


Brow Gel:
Aqua, Methylpropanediol, Vp/va Copolymer, Butylene Glycol, Alcohol, Acrylates/c10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Sodium Hyaluronate, Disodium Edta, Portulaca Oleracea Extract, Phenoxyethanol, Ethylhexylglycerin.

Cruelty-Free
Vegan
Paraben-Free
Talcum-Free
Woman-Owned
Woman-Operated
See It Before You Feel It

See It Before You Feel It

  • No harsh lines, no drawn-on look. More defined brows that still look natural.

  • Four tools, four steps, done. Shape, lift, blend, set, no tutorial required.

  • Made for Beginners

  • Long-lasting, waterproof, smudge-proof

The Real Faces Of Beauty

Find Your Perfect Match

Best for
Hair-by-hair detail with maximum tip control.
Quick, full-brow fill in one stroke. Beginner-friendly
Realistic strokes on sparse or microbladed brows
Filling sparse areas with the precision tip, or building fuller brows fast with the wide edge.
Mimics hair-like strokes for instantly fuller, natural-looking brows.
Tip
Ultra-fine micro tip with spoolie
Fine tip with built-in spoolie
Multi-prong tip
Triangular tip with spoolie
Ultra-fine felt tip
Technique
Stroke by stroke
Fill and blend
Mimics microblading
Rotate to switch between detail and coverage.
Short upward strokes, waterproof finish

Your BDB Brows Routine

1. Create it

1. Create it

The Brow Buddy reveals the most flattering brow shape based on your unique facial features.

Brow Buddy® Kit
Brow Buddy® Kit

$20.00

2. Color it

2. Color it

Small, brush-like strokes following your natural brow line. Blend with the spoolie. One shade that works for every brow color.

3. Control it

3. Control it

Tinted fibers coat each hair and fill sparse spots. Brushable, waterproof hold that lasts all day. You're done.

Color & Control: Tinted Brow Gel
Color & Control: Tinted Brow Gel

$18.00

What is the best everyday makeup routine?

An everyday routine focuses on lightweight base products, natural brow definition, simple eye enhancement, and multi-use color for lips and cheeks.

How many makeup products do I really need?

Most people can achieve a polished look with 4–6 versatile products.

Are these products beginner-friendly?

Yes. These products are designed for easy application and everyday wear.

Can I mix and match products?

Absolutely. Each product works on its own or as part of a routine.

Are BDB ingredients ethically sourced?

Yes. BDB products are cruelty-free and vegan certified, meaning they are made without animal testing and without animal-derived ingredients.

  • Cruelty-Free: BDB is certified by the Leaping Bunny Program. This certification verifies that BDB does not conduct or commission animal testing, and that its ingredients and finished formulas are not tested on animals.
  • Vegan Certified: All BDB products are certified by BeVeg Vegan Certification. This third-party certification confirms that products, ingredient sources, and manufacturing processes meet verified vegan standards.


In short, BDB products follow independently audited cruelty-free and vegan standards.

I am a beauty professional. How do I become an authorized retailer of BDB?

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Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?

Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.

Who can I contact about press or partnership inquiries?

Who can I contact about press or partnership inquiries?

Frequently Asked Questions

Find answers to your most common questions about our products and services. Didn’t find what you’re looking for? Contact us, we’re happy to help!
4.7
Rated 4.7 out of 5 stars
Based on 72,950 reviews
Total 5 star reviews: 60.1k
Total 4 star reviews: 8k
Total 3 star reviews: 1.1k
Total 2 star reviews: 1.2k
Total 1 star reviews: 2.5k
93%would recommend these products
72,950 reviews
  • KH
    Kristy H.
    Verified Buyer
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    3 hours ago
    The Only Brow Pencil I Will Use

    My brows have thinned over the past several years and I've tried lots of brow products with unsatisfactory results. I discovered the Universal Brow Pencil a few years ago and haven't stopped using this product! I get tons of compliments on my brows these days, thanks to this amazing little tool. I love Billion Dollar Beauty!

  • EK
    Elizabeth K.
    Verified Buyer
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    The perfect brow pencil

    The color blends great with my natural brow color and the brush on the end actually makes hair strokes appear. You can go light during the day and heavier for evening wear. This pencil gives a very natural look. Would recommend 👍

  • LG Profile picture for leonel g.google logo
    leonel g.
    Verified Reviewer
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Good for guy’s eyebrows

    I have a thin / empty eye brows and with this pencil I have a full natural eye brows

  • A
    April
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    5 Stars

    I love the color! And the brow pencil works great, no more sharpie eyebrows.

  • V
    Viktoriia
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    5 Stars

    Very soft, and nice product for brows