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Build Your Own Billion Dollar Box® Collection Bring your beauty on-the-go

main id
4.7
Rated 4.7 out of 5 stars
72,948 Reviews
$32.00 Regular price $68.00

Leaping Bunny Certified Cruelty

BeVeg Vegan 
Certified

Talcum-Free

Problem?: Sparse brows need fullness and definition.
BDB's Solution: Ultrafine tip fills brows while mimicking the look of natural brow hairs.

WHAT YOU’LL LOVE ABOUT IT

Find your new favorite from our Best Sellers Kit! This beginner-friendly brow kit includes four essentials to help you Create, Color & Control your brows.

With the Universal Brow Pencil, Brow Gel, Brow Duo Pencil, and Smudge Brush, it’s easy to achieve beautiful brows from start to finish.

This kit includes: Universal Brow Pencil, Brow Duo Pencil, Smudge Brush, Brow Gel

Universal Brow Pencil


  1. To shape & fill brows, use small, brush-like strokes following brows' start, arch, and end.
  2. Blend with the spoolie brush for a natural finish.

Brow Duo Pencil & Smudge Brush


  1. Use the Highlighter end under the eyebrow for an instant brow lift.
  2. Use the Concealer end above the eyebrow to create definition.
  3. Blend product into skin using the Smudge Brush.

Brow Gel


  1. Brush gel through brows using the spoolie applicator wand.
  2. For more volume, use upward brush strokes to lift brow hairs & add fullness.

Universal Brow Pencil:
Polyethylene, Dipentaerythrityl Hexa C5-9 Acid Esters, Synthetic Japan Wax, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Bismuth Oxychloride, Ethylhexyl Palmitate, Olea Europea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Bis-Diglyceryl Polyacyladipiate-2, Copernica Cerifera (Carnauba) Wax, Macadamia Ternifolia Seed Oil, Tocopheryl Acetate, Aluminum Hydroxide, Triethoxycaprylylsilane, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499).


Brow Duo Pencil: Concealer & Highlighter:
Hydrogenated Palm Kernel Oil, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Isopropyl Myristate, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea Butter), Polyethylene, Ricinus Communis (Castor) Seed Oil, Synthetic Fluorphlogopite, Tocopheryl Acetate, Phenoxyethanol, Iron Oxides (CI 77891, CI 77492, CI 77491).


Brow Gel:
Aqua, Methylpropanediol, Vp/va Copolymer, Butylene Glycol, Alcohol, Acrylates/c10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Sodium Hyaluronate, Disodium Edta, Portulaca Oleracea Extract, Phenoxyethanol, Ethylhexylglycerin.

COMPLETE YOUR MAKEUP BAG

Best Sellers Kit

Best Sellers Kit

$32.00 Regular price $68.00
Cruelty-Free
Vegan
Paraben-Free
Talcum-Free
Woman-Owned
Woman-Operated

The Real Faces of Beauty

Discover how beauty lovers make our products part of their everyday routine

The easiest way to get natural-looking, defined brows that last all day.

Long-lasting formula

Waterproof/ smudge-proof

Spoolie brush for seamless blending

Vegan and cruelty-free

Brows You Can Trust

Get the inside scoop from those who know us best—our loyal customers.

“Try it! You'll love it”

“Flawless eyebrows everytime. The concealer and concealer brush are a wonderful. The tinted brow gel is perfect for a quick look when you don't have time to do a full face of makeup. Must have bundle!!”

Lauren

Verified buyer

“Tool for beginners and experts”

“I bought this for my 10 year old daughter so we could make a "How To Video". Unexpectedly I learned a thing or two about eyebrows while making memories with my daughter. Thank you "bdb"!!!!”

Doug R.

Verified buyer

“Perfect brow pencil”

“This is a prefect brow pencil, it was super easy to use and my brows looked amazing! The colour matched my brows perfectly.”

Em T.

Verified buyer

What is the best everyday makeup routine?

An everyday routine focuses on lightweight base products, natural brow definition, simple eye enhancement, and multi-use color for lips and cheeks.

How many makeup products do I really need?

Most people can achieve a polished look with 4–6 versatile products.

Are these products beginner-friendly?

Yes. These products are designed for easy application and everyday wear.

Can I mix and match products?

Absolutely. Each product works on its own or as part of a routine.

Are BDB ingredients ethically sourced?

Yes. BDB products are cruelty-free and vegan certified, meaning they are made without animal testing and without animal-derived ingredients.

  • Cruelty-Free: BDB is certified by the Leaping Bunny Program. This certification verifies that BDB does not conduct or commission animal testing, and that its ingredients and finished formulas are not tested on animals.
  • Vegan Certified: All BDB products are certified by BeVeg Vegan Certification. This third-party certification confirms that products, ingredient sources, and manufacturing processes meet verified vegan standards.


In short, BDB products follow independently audited cruelty-free and vegan standards.

I am a beauty professional. How do I become an authorized retailer of BDB?

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Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?

Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.

Who can I contact about press or partnership inquiries?

Who can I contact about press or partnership inquiries?

Frequently Asked Questions

Find answers to your most common questions about our products and services. Didn’t find what you’re looking for? Contact us, we’re happy to help!
4.7
Rated 4.7 out of 5 stars
Based on 72,948 reviews
Total 5 star reviews: 60.1k Total 4 star reviews: 8k Total 3 star reviews: 1.1k Total 2 star reviews: 1.2k Total 1 star reviews: 2.5k
93%would recommend these products
72,948 reviews
  • LG Profile picture for leonel g.google logo
    leonel g.
    Verified Reviewer
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    17 hours ago
    Good for guy’s eyebrows

    I have a thin / empty eye brows and with this pencil I have a full natural eye brows

  • A
    April
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    5 Stars

    I love the color! And the brow pencil works great, no more sharpie eyebrows.

  • V
    Viktoriia
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    5 Stars

    Very soft, and nice product for brows

  • EW
    elaine w.
    Verified Buyer
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Perfect Brow Pencil

    The perfect shade for my silver hair. I have been using one that is for grey hair but does not go as well.

  • BF
    Barbara F.
    Verified Buyer
    Reviewing
    Universal Brow Pencil
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Wowza!

    I've used other "universal brow" products, but this one really is universal...it's so awesome that when I went to my máster facial aesthetitician the other day, she actually asked me if I'd had my eyebrows micro-bladed...I kid you not! So there's my testimonial. Love it!!