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Free Forever Lash® Mascara
Spend $50+ to get a full-sized Forever Lash® Mascara FREE
20 Years of Woman-Owned Excellence
In 2004, Natalie Plain launched BDB from her tiny Los Angeles apartment with her credit card & a vision.
Now, nearly two decades later,
BDB products are loved by beauty
beginners & professionals worldwide.
Billion Dollar Box®
Bring your beauty on-the-go
with the Billion Dollar Box® Collection
Billion Dollar Box® Bundles
New! Billion Dollar Brow Lift®
Ultra-hold gel instantly sets brows with a voluminous, laminated look that lasts
Brow Lift in a Bottle
✓ Ultra-hold clear gel sets brows all day
✓ Spoolie applicator volumizes brows
✓ Perfect for bare brows or layering
