The Billion Dollar Brows®

3 Steps to Condition, Color & Control your brows.

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The Billion Dollar Brows®

3 Steps to Condition, Color & Control your brows.

Shop the Collection

Shop Best Sellers

Treat yourself (or someone special) with our most-loved brow & beauty items

Celebrating 19 Years of Woman-Owned Excellence

In 2004, Natalie Plain launched Billion Dollar Brows out of a tiny Los Angeles apartment with a credit card and a vision. This Women’s History Month, we’re celebrating the story of a now-global brand that’s expanded from brows into beauty and beyond.

Hear Our Story

Say hello to fuller looking, healthier brows

Introducing The Brow Conditioner

This daily-use brow serum is packed with plant-based extracts & antioxidants for fuller looking, healthier brows.

Shop the Brow Conditioner

Say hello to fuller looking, healthier brows

Introducing The Brow Conditioner

This daily-use brow serum is packed with plant-based extracts & antioxidants for fuller looking, healthier brows.

Shop the Brow Conditioner

Your Custom Kit, Ready to Travel

Build your perfect palette with your favorite products & touch-up your look anywhere with this all-in-one beauty kit

Build My Own Box

Your Custom Kit,
Ready to Travel

Build your perfect palette with your favorite products & touch-up your look anywhere
with this all-in-one beauty kit

Build My Own Box