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About Us

Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.

Over the last two decades, BDB has become an internationally recognized and trusted beauty brand under the leadership of CEO & Founder, Natalie Plain.

History of BDB

2004

With her credit card & a vision, Natalie launched BDB with our first product, Brow Conditioner.

2006

BDB Pro is launched, empowering industry professionals to offer BDB products to salons and spas.

2007

BDB is featured on the Rachel Ray Show.

2008

BDB launches internationally in salons around the world.

2008

BDB first appears live on QVC.

2013

The Brow Buddy® Tool becomes BDB's first patented product.

2017

BDB partners with MECCA Australia.

2020

BDB innovates on-the-go beauty by launching the patented Billion Dollar Box® Collection.

2021

BDB launches in Target.

2021

BDB debuts at New York Fashion Week, LA Fashion Week & Miami Swim Week.

2022

Raising Brows® Pen becomes an instant BDB best-seller at launch.

2023

BDB partners with Cosmo Prof for licensed professionals.

2023

BDB launches in Walgreens stores across the United States.

"It started with credit cards and a strong belief that I could create better brow products for consumers.

Fast forward 20 years later, we are a worldwide brand that has expanded beyond brows into beauty
...and beyond."

- Natalie Plain, CEO & Founder

Salon or Beauty Professional?

Join the thousands of members who trust BDB products to use in their salons, on the runway and more!