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About Us

Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.

Over the last two decades, BDB has become an internationally recognized and trusted beauty brand under the leadership of CEO & Founder, Natalie Plain.

History of BDB


With her credit card & a vision, Natalie launched BDB with our first product, Brow Conditioner.


BDB Pro is launched, empowering industry professionals to offer BDB products to salons and spas.


BDB is featured on the Rachel Ray Show.


BDB launches internationally in salons around the world.


BDB first appears live on QVC.


The Brow Buddy® Tool becomes BDB's first patented product.


BDB partners with MECCA Australia.


BDB innovates on-the-go beauty by launching the patented Billion Dollar Box® Collection.


BDB launches in Target.


BDB debuts at New York Fashion Week, LA Fashion Week & Miami Swim Week.


Raising Brows® Pen becomes an instant BDB best-seller at launch.


BDB partners with Cosmo Prof for licensed professionals.


BDB launches in Walgreens stores across the United States.

"It started with credit cards and a strong belief that I could create better brow products for consumers.

Fast forward 20 years later, we are a worldwide brand that has expanded beyond brows into beauty
...and beyond."

- Natalie Plain, CEO & Founder

Salon or Beauty Professional?

Join the thousands of members who trust BDB products to use in their salons, on the runway and more!