About Us
Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.
Over the last two decades, BDB has become an internationally recognized and trusted beauty brand under the leadership of CEO & Founder, Natalie Plain.
History of BDB
2004
With her credit card & a vision, Natalie launched BDB with our first product, Brow Conditioner.
2006
BDB Pro is launched, empowering industry professionals to offer BDB products to salons and spas.
2007
BDB is featured on the Rachel Ray Show.
2008
BDB launches internationally in salons around the world.
2008
BDB first appears live on QVC.
2013
The Brow Buddy® Tool becomes BDB's first patented product.
2017
BDB partners with MECCA Australia.
2020
BDB innovates on-the-go beauty by launching the patented Billion Dollar Box® Collection.
2021
BDB launches in Target.
2021
BDB debuts at New York Fashion Week, LA Fashion Week & Miami Swim Week.
2022
Raising Brows® Pen becomes an instant BDB best-seller at launch.
2023
BDB partners with Cosmo Prof for licensed professionals.
2023
BDB launches in Walgreens stores across the United States.
"It started with credit cards and a strong belief that I could create better brow products for consumers.
Fast forward 20 years later, we are a worldwide brand that has expanded beyond brows into beauty
...and beyond."
- Natalie Plain, CEO & Founder
Salon or Beauty Professional?
Join the thousands of members who trust BDB products to use in their salons, on the runway and more!