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About Us
Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.
Over the last two decades, BDB has become an internationally recognized and trusted beauty brand under the leadership of CEO & Founder, Natalie Plain.
History of BDB
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2007
BDB is featured on the Rachel Ray Show.
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2008
BDB launches internationally in salons around the world.
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2008
BDB first appears live on QVC.
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2013
The Brow Buddy® Tool becomes BDB's first patented product.
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2017
BDB partners with MECCA Australia.
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2020
BDB innovates on-the-go beauty by launching the patented Billion Dollar Box® Collection.
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2021
BDB launches in Target.
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2021
BDB debuts at New York Fashion Week, LA Fashion Week & Miami Swim Week.
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2022
Raising Brows® Pen becomes an instant BDB best-seller at launch.
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2023
BDB partners with Cosmo Prof for licensed professionals.
![](http://billiondollarbeauty.com/cdn/shop/files/Walgreens_Logo.png?crop=center&height=1200&v=1699980094&width=1200)
2023
BDB launches in Walgreens stores across the United States.
![](http://billiondollarbeauty.com/cdn/shop/files/Natalie_01_0042.jpg?v=1696869060&width=1829)
"It started with credit cards and a strong belief that I could create better brow products for consumers.
Fast forward 20 years later, we are a worldwide brand that has expanded beyond brows into beauty
...and beyond."
- Natalie Plain, CEO & Founder
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Salon or Beauty Professional?
Join the thousands of members who trust BDB products to use in their salons, on the runway and more!