989+ 5 Star Reviews
Custom Lip Color in 3 Seconds
Swipe, tint, and glow with a high-shine lip oil that adapts to your pH. Lightweight, hydrating, and never sticky. Are your lips ready to shine?.
Sophia R.
“My lips feel so soft and the color is perfectly me. Love that it reacts to your pH!”
3 Steps to the Perfect Custom Lip Tint
Your color, your way—in seconds.
The 3-Step Glow-Up for Your Lips
Hydrate. Tint. Shine. Your signature color is just a swipe away.
The Real Faces of Beauty
See why women are raving about their fuller, natural-looking brows
Blushing Effect in One Swipe
Watch your natural lip color bloom with a custom tint that’s uniquely yours.
Crafted for Every Step of Your Beauty Routine
What started with brows has grown into a full line of beauty essentials—crafted for real women and perfected over two decades
20 Years of Woman-Owned Excellence
Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.
"It started with credit cards and a strong belief that I could create better brow products for consumers.”
- Natalie Plain, CEO & Founder
Featured In
What’s included in the 3 Steps to Beautiful Brows Kit?
The kit includes three essential brow products:
- Brow Conditioner – Hydrates, strengthens, and nourishes brows.
- Universal Brow Pencil – A water-resistant, long-lasting pencil designed to complement all skin tones and hair colors.
- Billion Dollar Brow Lift® – A clear, ultra-hold gel that lifts and sets brows for a voluminous, laminated look.
Is the Universal Brow Pencil really universal?
Our Universal Brow Pencil is designed to work with a wide range of skin tones and hair colors. The formula adjusts based on application pressure—use light strokes for lighter hair shades and build up for deeper tones.
Will the Brow Conditioner help with thin or over-plucked brows?
Absolutely! The Brow Conditioner is infused with nourishing ingredients like Castor Oil and plant-based extracts to help hydrate, strengthen, and support healthier-looking brows over time. It’s great for those with sparse or over-plucked brows.
Does the Brow Lift gel leave a crunchy or flaky finish?
No! The Billion Dollar Brow Lift® features a clear, flake-free formula with an ultra-hold finish that keeps brows lifted and voluminous all day—without the crunch or residue.
Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?
Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.
Frequently Asked Questions