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989+ 5 Star Reviews

Custom Lip Color in 3 Seconds

Swipe, tint, and glow with a high-shine lip oil that adapts to your pH. Lightweight, hydrating, and never sticky. Are your lips ready to shine?.

Sophia R.

“My lips feel so soft and the color is perfectly me. Love that it reacts to your pH!”

Free Shipping on Orders $40+

30-Day 100% Money Back Guarantee

Ships from California, USA

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$18.00

Leaping Bunny Certified Cruelty

BeVeg Vegan 
Certified

Talcum-Free

Indulge in the science of beauty with our high-shine pH Lip Oil.

The pH-reactive ingredients respond to your unique body chemistry, creating a custom tint that's exclusively yours.

Crafted for comfort, this lip oil formula provides weightless hydration to lips without stickiness. Embrace your one-of-a-kind beauty with the power of pH Lip Oil

  1. Apply a thin, even layer of the pH Changing Lip Oil to lips.
  2. Allow the oil to develop for a few moments & observe as the color adapts to your unique lip chemistry. 
  3. Reapply as desired to achieve a deeper or more vibrant shade.
  • Hydrogenated Polyisobutene
  • Ethylhexyl Palmitate
  • Polyisobutene
  • Isononyl Isononanoate
  • Hydrogenated Polycyclopentadiene
  • C12-15 Alkyl Benzoate
  • C15-19 Alkane
  • Hydrogenated Styrene/Isoprene Copolymer
  • Isostearyl Isostearate
  • Tocopheryl Acetate

3 Steps to the Perfect Custom Lip Tint

Your color, your way—in seconds.

Step 1 - Apply Even Layer

Swipe the high-shine oil onto clean lips.

Step 2 - Let the Magic Happen

Watch as the pH formula adapts to your lips, creating your custom blush shade.

Step 3 - Reapply Anytime

Layer it up for a more vibrant tint or wear solo for a soft glow.

The 3-Step Glow-Up for Your Lips

Hydrate. Tint. Shine. Your signature color is just a swipe away.

1. Apply Thin Layer

Swipe onto bare lips for high-shine hydration without the stickiness.

2. Watch the Magic Happen

pH-reactive ingredients create a custom shade unique to your skin chemistry.

3. Reapply for Intensity

Build color as desired for a soft blush or bold tint—your look, your rules.

The Real Faces of Beauty

See why women are raving about their fuller, natural-looking brows

Blushing Effect in One Swipe

Watch your natural lip color bloom with a custom tint that’s uniquely yours.

Crafted for Every Step of Your Beauty Routine

What started with brows has grown into a full line of beauty essentials—crafted for real women and perfected over two decades

Brows

Eyes

Lips

Billion Dollar Box® Collection

Shop all
4.8
Rated 4.8 out of 5 stars
66,662 Reviews

Universal Brow Pencil

$18.00

4.5
Rated 4.5 out of 5 stars
52 Reviews

Brow Duo Pencil: Concealer & Highlighter

$18.00

3.7
Rated 3.7 out of 5 stars
17 Reviews

Eyeliner Pencil

$12.00

5.0
Rated 5.0 out of 5 stars
2 Reviews

Eyeshadow Duos

$10.00

4.5
Rated 4.5 out of 5 stars
2 Reviews

Luxe Lip Oil

$15.00

4.6
Rated 4.6 out of 5 stars
18 Reviews

pH Lip Oil: Blushing Effect

$18.00

4.9
Rated 4.9 out of 5 stars
23 Reviews

Billion Dollar Box®

$15.00

Billion Dollar Box® & Magnetic Brush Set Bundle

$35.00

Free Shipping on Orders $40+

30-Day 100% Money Back Guarantee

Ships from California, USA

We are

Leaping Bunny Certified Cruelty

Woman-Owned

BeVeg Vegan Certified

20 Years of Woman-Owned Excellence

Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.

"It started with credit cards and a strong belief that I could create better brow products for consumers.”
- Natalie Plain, CEO & Founder

Featured In

What’s included in the 3 Steps to Beautiful Brows Kit?

The kit includes three essential brow products:

  • Brow Conditioner – Hydrates, strengthens, and nourishes brows.
  • Universal Brow Pencil – A water-resistant, long-lasting pencil designed to complement all skin tones and hair colors.
  • Billion Dollar Brow Lift® – A clear, ultra-hold gel that lifts and sets brows for a voluminous, laminated look.

Is the Universal Brow Pencil really universal?

Our Universal Brow Pencil is designed to work with a wide range of skin tones and hair colors. The formula adjusts based on application pressure—use light strokes for lighter hair shades and build up for deeper tones.

Will the Brow Conditioner help with thin or over-plucked brows?

Absolutely! The Brow Conditioner is infused with nourishing ingredients like Castor Oil and plant-based extracts to help hydrate, strengthen, and support healthier-looking brows over time. It’s great for those with sparse or over-plucked brows.

Does the Brow Lift gel leave a crunchy or flaky finish?

No! The Billion Dollar Brow Lift® features a clear, flake-free formula with an ultra-hold finish that keeps brows lifted and voluminous all day—without the crunch or residue.

Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?

Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.

What is the BDB return policy?

If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.

Frequently Asked Questions

Find answers to your most common questions about our products and services. Didn’t find what you’re looking for? Contact us, we’re happy to help!

It’s Time to Find Your Signature Shade

A custom lip tint that’s all yours—hydrating, glossy, and never sticky.
Are your lips ready for their moment?