28+ 5 Star Reviews
Goodbye Grown-Out Roots. Hello Coverage!
Conceal grown-out roots, and fake fullness with one powerful powder—fast, natural, and waterproof. Ready to bump it up?
Lauren G.
“The root coverage is amazing and it blends seamlessly. I love how I can do my brows too!”
Free Shipping on Orders $40+
30-Day 100% Money Back Guarantee
Ships from California, USA
3 Steps to Fuller Hair
One product. Three easy steps to achieve the result.
Step 1 - Tap & Cover Roots
Use the sponge applicator to cover grown-in roots and hairline patches.
Step 2 - Blend for Natural Look
Blend out powder to match your natural shade. The formula is water-resistant for all-day wear.
Step 3 - Repeat If Needed
Repeat application process until desired coverage intensity is achieved.
The Go-To Product for Roots and Hairlines
Touch up anywhere, anytime—with one multitasking powder.
1. Root Coverage Sponge
✔ Covers grown-in grays and fading color along your part and hairline.
2. Buildable Formula for Natural Finish
✔ Water-resistant, mess-free, and blendable for all-day confidence.
3. Brow-Filling Brush Application
✔ Use light strokes to fill sparse areas if needed.
The Real Faces of Beauty
See why women are raving about their fuller, natural-looking brows
From Sparse to Stunning in Seconds
See how one powder revives roots and fakes fullness—flawlessly.
Crafted for Every Step of Your Beauty Routine
What started with brows has grown into a full line of beauty essentials—crafted for real women and perfected over two decades
Free Shipping on Orders $40+
30-Day 100% Money Back Guarantee
Ships from California, USA
We are
Leaping Bunny Certified Cruelty
Woman-Owned
BeVeg Vegan Certified
20 Years of Woman-Owned Excellence
Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.
"It started with credit cards and a strong belief that I could create better brow products for consumers.”
- Natalie Plain, CEO & Founder
Featured In
What’s included in the 3 Steps to Beautiful Brows Kit?
The kit includes three essential brow products:
- Brow Conditioner – Hydrates, strengthens, and nourishes brows.
- Universal Brow Pencil – A water-resistant, long-lasting pencil designed to complement all skin tones and hair colors.
- Billion Dollar Brow Lift® – A clear, ultra-hold gel that lifts and sets brows for a voluminous, laminated look.
Is the Universal Brow Pencil really universal?
Our Universal Brow Pencil is designed to work with a wide range of skin tones and hair colors. The formula adjusts based on application pressure—use light strokes for lighter hair shades and build up for deeper tones.
Will the Brow Conditioner help with thin or over-plucked brows?
Absolutely! The Brow Conditioner is infused with nourishing ingredients like Castor Oil and plant-based extracts to help hydrate, strengthen, and support healthier-looking brows over time. It’s great for those with sparse or over-plucked brows.
Does the Brow Lift gel leave a crunchy or flaky finish?
No! The Billion Dollar Brow Lift® features a clear, flake-free formula with an ultra-hold finish that keeps brows lifted and voluminous all day—without the crunch or residue.
Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?
Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.
Frequently Asked Questions