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Handpicked by our founder, Natalie Plain—these are the 3 must-haves she recommends for effortless brows, no matter your routine.

Brow Buddy® Kit
Natalie’s Tip:
Line up your brows with the Brow Buddy before you tweeze or fill. It instantly shows you the perfect start, arch, and end points for your face

Brows On Point® Micro Brow Pencil
Natalie’s Tip:
“Use short upward strokes to mimic real hairs, especially at the front of your brows. Blend with the spoolie to keep the look soft and natural.”

Universal Brow Pencil
Natalie’s Tip:
“Use light, hair-like strokes and build gradually. The universal shade adjusts beautifully—just press softer for lighter brows or a bit firmer for deeper color.”

Perfect Pairings, Effortless Beauty
Let us do the picking—our hand-selected bundles help you shop better, save time, and keep your makeup bag full!

The Brow Experts You Trust
Effortless shaping, long-lasting results, and a natural look—trusted by women for over 20 years
Crafted for Every Step of Your Beauty Routine
What started with brows has grown into a full line of beauty essentials—crafted for real women and perfected over two decades




Say goodbye to asymmetrical eyebrows with the Brow Buddy® Kit
Creates an accurate guide for brow shaping
Includes a white pencil to create a map of your brows
Replaces inaccurate, one-size-fits-all brow stencils
Made to fit your unique facial features

The Real Faces of Beauty
Discover how beauty lovers make our products part of their everyday routine
20 Years of Woman-Owned Excellence
Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.
"It started with credit cards and a strong belief that I could create better brow products for consumers.”
- Natalie Plain, CEO & Founder

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How can I choose the best shade?
Our blonde shades work best for those with silver, blonde and light brown hair colors. Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.
What if I pick the wrong shade?
We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions.
Where do you ship from?
We ship from Irvine, CA USA
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.
Are BDB products tested on animals?
BDB is proudly a Leaping Bunny Certified Cruelty-Free company.
This means we do not conduct or commission any animal tests, and BDB products do not use any ingredient or formulation that is tested on animals.
Are BDB products vegan?
All BDB products are proudly BeVeg Vegan Certified.
This means all BDB products, their formulations, ingredient sources, and manufacturing facilities have been third-party audited and approved as BeVeg Vegan Certified.
I am a beauty professional. How do I become an authorized retailer of BDB?
Visit BDB Pro or email us for more information about BDB Pro for salons, studios, and industry professionals.
Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?
Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.
You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.
Who can I contact about press or partnership inquiries?
Please email us (link: sales@billiondollarbrows.com) with press kits, media inquiries, or partnership opportunities and a member of our team will follow up with available opportunities.